App Discovery Solutions

OEM-Powered Device-Level App Discovery

We deliver app discovery solutions across OEM networks, enabling applications to be discovered directly on mobile devices throughout the user lifecycle. By leveraging native placements embedded within manufacturer-controlled environments, app discovery extends beyond traditional app stores and in-app advertising into trusted, system-level discovery surfaces.

This approach allows apps to reach users at moments of high intent, supporting sustainable acquisition, re-engagement, and long-term usage.

Why OEM-Based App Discovery

OEM networks provide direct access to discovery touchpoints that are part of the device experience itself. Unlike third-party inventory, these placements are integrated at the system level and accessed through manufacturer-approved environments.

Advantages
  • Discovery within trusted OEM and system interfaces
  • Continuous visibility beyond app store search and rankings
  • Higher install quality and stronger post-install engagement
  • Reduced exposure to low-quality or fraudulent traffic
Discovery Across the Mobile Device Lifecycle

App discovery is activated across multiple OEM-controlled touchpoints that users interact with from the moment a device is powered on and throughout daily usage, including:

  • Out-of-the-box experience (OOBE) during device setup
  • Dynamic preloads, smart folders, and recommendation widgets
  • Minus One and discovery screens
  • System search, keyboards, and utility interfaces
  • OEM app stores and curated recommendation hubs
  • In-app discovery within OEM-approved and premium applications

This lifecycle-based approach ensures apps remain discoverable beyond a single installation window.

First Experience
Setup process
Dynamic preload
Ongoing Experience
Widget
Keyboard
Minus 1 screen
Ongoing Experience
Folder
In-app Discovery
OEM Stores
Rewarded Discovery
OEM Network Reach at Scale

Carbondyne’s app discovery shows up where users already tap and scroll—inside OEM networks across hundreds of millions of devices worldwide. Apps appear naturally during everyday phone use, not as interruptions.

Built into manufacturer-approved environments, campaigns stay visible, brand-safe, and scalable across markets—smooth, simple, and effective.

Apps are shown based on how people actually use their phones, not guesswork.

better installs

stay longer

smoother results

Simple, Outcome-Based Pricing

We operate on a Cost Per Install (CPI) model—so you only pay when a real, verified install happens

Commercial Model – How It Works

1.
Define the Campaign Goal

The campaign begins by setting clear objectives such as app installs, registrations, or active users, along with target markets, devices, and operating systems.

2.
Integrate the MMP

A Mobile Measurement Partner (MMP) is integrated into the app to enable independent attribution, install verification, and fraud control. This ensures every install is tracked, validated, and measured transparently.

3.
Launch on OEM Networks

The app is promoted across trusted OEM discovery surfaces, including native, on-device placements where users naturally discover new apps.

4.
Smart User Matching

An AI-driven recommendation engine matches the app with relevant users based on real device usage and behavioral signals, ensuring discovery at high-intent moments.

5.
Install & Attribute

Users install the app directly from the discovery placement. The install is automatically attributed and verified through the integrated MMP.

6.
Verify & Protect

Only verified, fraud-free installs are counted. Invalid, duplicate, or suspicious activity is filtered out through MMP-based validation.

7.
Pay Only for Results

Billing follows a Cost Per Install (CPI) model. Payment is made only for MMP-verified installs, with no exposure to impression or click-based costs.

8.
Learn & Optimize

Campaign performance is continuously optimized using AI-driven learning, focusing on user quality, engagement, and downstream adoption—not superficial install counts.

Execution & Measurement

App discovery campaigns can be delivered through managed or self-serve execution models, depending on advertiser needs and operational preference.

  • Objective-based campaign setup (installs, registrations, conversions)
  • Targeting by device brand, OS, model, and geography
  • Ongoing optimization supported by real-time performance signals
  • Transparent reporting aligned with standard performance metrics

Ideal Use Cases

  • Banking and fintech applications
  • E-commerce and marketplace platforms
  • Gaming and entertainment apps
  • Subscription-based and utility services
  • Telco- and OEM-led digital ecosystems

Providing access to OEM network inventory, supporting campaign strategy, and managing execution across markets, our focus remains on scalable reach, compliant delivery, and measurable outcomes aligned with enterprise and institutional requirements.

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Offices

United Kingdom

Old Bank Business Centre, 43-45 Church Street, Darlaston, Wednesbury WS10 8DU
Mon - Fri: 09am - 06pm
contactuk@carbondyne.ltd
+44 7405 229950


Bangladesh

772/A Road 11, Avenue 6, Mirpur DOHS, Dhaka 1216
Sun - Thu: 10am - 07pm
contactbd@carbondyne.ltd
+88 01711 594 659


Singapore

100D Pasir Panjang Road, Meissa #02-11, Singapore 118520
Mon - Fri: 09am - 06pm
contactsg@carbondyne.ltd
+65 9660 4177


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