Measure What Matters. Grow with Confidence.

Carbondyne provides Mobile Measurement Platform (MMP) services that give businesses a clear, trusted view of how their marketing actually performs. From installs and conversions to revenue and re-engagement, the platform connects marketing spend to real business outcomes—across devices, channels, and platforms.

The result is simple: clear attribution, cleaner data, and better decisions.

Why Mobile Measurement Matters

Modern user journeys are no longer limited to one device or one channel. Users discover on one screen, install on another, and convert somewhere else. We help organizations:

Understand where installs and conversions truly come from
See full ROI across paid, owned, and organic channels
Eliminate blind spots caused by fragmented data
Make confident, data-driven growth decisions

What the Platform Does

One View of Performance

All marketing data—media sources, costs, campaigns, creatives, and conversions—is collected, standardized, and unified into a single source of truth.

Full-Funnel Attribution

From first touch to install, re-engagement, and purchase, every step in the user journey is measured accurately across:

Mobile apps
Web
Cross-device journeys
Owned channels (email, SMS, push, website)

Privacy-First Measurement

Measurement is designed to stay compliant with evolving privacy standards, including privacy-safe mobile frameworks and consent-aware tracking.

Reporting, Analytics & Insights

Performance data is made easy to understand and act on through:

Custom dashboards and pivots
ROI and ROAS reporting
Creative performance insights
Cross-channel and cross-device analytics
Automated alerts for performance changes

This allows teams to spot what’s working—and fix what’s not—fast.

Fraud Detection & Protection Built In

Marketing performance is only meaningful when the data is clean.

Carbondyne’s MMP services include:

Proactive fraud detection before attribution
Protection against click injection, install hijacking, and organic poaching
Custom fraud rules and transparent reporting
Pre-attribution rejection to avoid wasted spend

This ensures marketing budgets are spent on real users, not fake activity.

Cross-Device & Cross-Platform Measurement

Users don’t live on one device—and neither should measurement.

The platform supports:

Web-to-app and app-to-web attribution
Cross-device user journeys
Accurate attribution even when installs and conversions happen on different platforms

This delivers a realistic view of how users discover, install, and convert.

Campaign Control & Governance

To avoid messy reporting and inconsistent data, Carbondyne enables:

Campaign and creative naming governance
Standardized attribution schemas
Link governance across paid and owned channels
Deep linking and deferred deep linking

Everything stays clean, structured, and ready for reporting or audits.

Our MMP Partners

Simple, Outcome-Based Pricing

Pay Only When Results Happen

We follow a conversion-based pricing, . You are charged only when a verified conversion occurs — not for impressions, clicks, or unused capacity.

How It Works

Plan

Campaign goals are clearly defined, such as installs, registrations, or purchases. Target markets, channels, and success metrics are aligned upfront. This sets the foundation for accurate measurement.

Integrate

The MMP SDK and tracking links are integrated into the app and digital touchpoints. This enables secure data collection and independent measurement. Integration ensures every action can be tracked correctly.

Track

User interactions such as installs, opens, and in-app events are tracked in real time. Data is collected across mobile, web, and owned channels. Nothing important is missed.

Attribute

Each conversion is matched to the correct marketing source. Attribution works across devices and platforms, not just one screen. This shows what truly drove the result.

Protect

Fraudulent or low-quality activity is detected and blocked before it impacts reporting. Invalid installs are filtered out automatically. Only real users are counted.

Analyze

All data is unified into dashboards and reports. Performance, ROI, and user behavior become easy to understand. Teams gain clear insights, not scattered numbers.

Optimize

Insights are used to improve targeting, creatives, and budget allocation. Campaigns learn and improve continuously over time. Spend shifts toward what actually works.

Who This Is For

Banks and fintech apps
E-commerce and marketplace platforms
Gaming and entertainment companies
Subscription and on-demand services
Enterprises running multi-channel campaigns

As the measurement and growth enablement partner, supporting platform setup, governance, attribution design, fraud protection, and ongoing optimization, our focus remains on accuracy, transparency, privacy compliance, and real ROI visibility—not vanity metrics.

Let's discuss

Mobile Measurement Solutions