Merchant Analytics

Merchant Analytics

Uncover transaction patterns for informed strategy making related to the acquisition, promotions, pricing, and overall performance

Segmentation/Performance

Analyse merchant transactions using sophisticated machine learning algorithms to create merchant cohorts to determine marketing strategies

Loyalty

Merchant loyalty programs and offers to incentivize sales

Consumer Behavioural Analytics

Analyse customer behaviour to predict transactions growth

Intelligent Pricing

Reliable insights into segment and merchant performance help fine-tune pricing strategies

RFM Score

Insightful Recency, frequency, and monetary value based score to streamline database and direct marketing strategies

Transaction Failure Analytics

Perform root cause analysis for failed transactions to improve the ratio of success to failed transactions

Acquisition Strategy

Allows acquirers to identify high performing categories and push sales

Chargeback Patterns

Merchant chargeback patterns to aid retailers to improve quality of service

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date

February 13, 2023